§ 6. Mr. Dempsey
asked the Minister of Aviation if he will give a general direction to the British Overseas Airways Corporation to improve the moral standard 413 of its trading advertisements; and if he will make a statement.
§ Mr. Roy Jenkins
No, Sir. The advertising policy of B.O.A.C. is a matter for its own managerial discretion; and, in any event, I have seen no recent B.O.A.C. advertisement, including the one of which my hon. Friend was good enough to send me a copy, to which I would wish to take exception.
§ Mr. Dempsey
Does not my right hon. Friend think that sexy advertising is a very poor substitute for an efficient and competitive publicly-owned service? Would not he agree that if this money were wed to cut fares that would be a more effective fashion of attracting trade to B.O.A.C.?
§ Mr. Jenkins
This particular advertisement was used between 14th September and 27th October of this year and was subsequently given a good deal of publicity by my hon. Friend, although no complaints, other than that from him, were received. I am perfectly sure, particularly bearing in mind the difficulty of getting agreement even between my hon. Friend and myself as to what is or what is not a good advertisement, that it is no part of my duty to try to censor B.O.A.C.'s activities in this respect.
§ Sir A. V. Harvey
Will the Minister nevertheless keep an eye on the advertising of the Corporation, bearing in mind the fact that earlier this year it spent more than£1 million on saying what a wonderful aircraft the VC 10 was, and then proceeded to halve the order?
§ Mr. Jenkins
I hope, having had the opportunity last weekend of taking a flight in a VC 10, that it, aided by B.O.A.C.'s advertising campaign and other means, will have a very important future.
§ Mr. William Hamilton
Can my right hon. Friend give me the name and address of the young lady shown in the advertisement?