HC Deb 23 January 1941 vol 368 cc298-9
52. Mr. T. Smith

asked the Minister of Agriculture what demand there has been from local authorities, allotment societies and other organisations for publicity material in connection with the "Dig for Victory" campaign?

Mr. Hudson

Since 14th October last, when local allotment authorities were circularised concerning the 1940–41 "Dig for Victory" campaign, over 7,600 demands for publicity material relating to the campaign have been received from these authorities and from allotment and gardening organisations and the trade. I am circulating, in the OFFICIAL REPORT, details of the extent of the demands to date, which total 4,731,700 items.

Mr. Smith

Can my right hon. Friend say whether the results of the campaign have come up to expectations?

Mr. Hudson

Yes, Sir. One of the Joint Parliamentary Secretaries has been conducting a series of meetings throughout the country, and he tells me that he has been very favourably impressed by the response we are getting. We shall not, of course, have final figures before the end of the spring.

Mr. Smith

Can my right hon. Friend say what action is being taken in the case of any district which is not playing its full part?

Mr. Hudson

That is a very different matter. If my hon. Friend has any district in mind and will let us know, we shall do our best to remedy the situation.

Following are the details:

102,000 copies of the Minister of Agriculture's Mansion House and broadcast speeches on 10th September, when the campaign was launched.

1,340,000 copies of a Propaganda Leaflet embodying a form of application for an allotment.

265,000 "Dig for Victory" posters of various sizes.

3,000,000 "Dig for Victory" stickers for use on local authority and other correspondence.

20,000 copies of a memorandum "Some Suggestions for Local Publicity" for the guidance of local authorities.

4,700 copies of "Some Notes for Sermons" in case local authorities might ask local clergymen to mention "Dig for Victory" from the pulpit.

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