HC Deb 27 March 1933 vol 276 c675
38. Mr. T. WILLIAMS

asked the Postmaster-General whether the Post Office is responsible for the placing of advertisements suggesting that newspaper readers should get on the telephone; and, if so, what amount of money has been allocated for this purpose?

Sir K. WOOD

The Post Office is responsible for the placing of the newspaper advertisements referred to. The expenditure on Press advertisements of the telephone service in the current financial year will amount to about£35,000.

Mr. WILLIAMS

Seeing that the majority of people who purchase the London "Times" are already subscribers, does not the right hon. Gentleman think the money would be far better invested by being expended in provincial advertising?

Sir K. WOOD

It is not for me to comment on the value of the "Times" as an advertising medium, but I may say that, as regards the placing of advertisements, I am guided by an advisory committee which was set up by the hon. Member for Limehouse (Mr. Attlee) who sits beside the hon. Member. Therefore, I should think the hon. Member will have no further question to put.

Mr. WILLIAMS

Will the right hon. Gentleman tell the House exactly why the sub-committee feel that only the London "Times" is a useful advertising medium?

Sir K. WOOD

That is not correct. The hon. Member must get his facts right before he puts a question.