Marketing

• Details
• Tagged entities

Properties

SES ID

• 91936

Notation

• 91936

In scheme

• Subject

Broader

• Business, industry and consumers

Narrower

• Advertising
• Direct marketing
• Labelling
• Market research
• Marketing boards
• Packaging
• Publicity
• Sales methods
• Sales promotions

Related

• Competition
• Distributive trade
• Prices
• Shopping
• Unfair practices

Scope note

• Prefer Marketing for information about how government departments promote themselves generally. If not appropriate use Publicity. Where a specific form of marketing/branding for which there is a term (e.g. logos, stationery) appears, use that.