Direct marketing

• Details
• Tagged entities

Properties

Alt label

• Admail
• Bulk mail
• Cold calling
• Direct mail
• Junk mail
• Telephone selling

SES ID

• 90912
• 429722
• 429724
• 49434
• 419501
• 50264
• 51172

Notation

• 90912

In scheme

• Subject

Broader

• Marketing
• Sales methods

Narrower

• Mailing lists

Related

• Nuisance calls
• Postal services

Scope note

• Do not confuse with Home shopping.

Definition

• Marketing directly to customers rather than by general advertising, usually by telephone sales or direct mail.