Advertising

• Details
• Tagged entities

Properties

SES ID

• 90142

Notation

• 90142

In scheme

• Subject

Broader

• Marketing

Narrower

• Advertising agencies
• Misleading advertising
• Outdoor advertising

Related

• Publicity
• Sales promotions

Scope note

• May also be used for recruitment advertising. For Government departments, use for general discussion where neither Marketing nor Publicity are suitable.

Definition

• Refers to promotion of product or service for financial gain.

Collections

• Subject specialist term