HC Deb 30 January 1995 vol 253 c674
17. Mr. Spring

To ask the Secretary of State for National Heritage what measures have been undertaken in recent years to attract more visitors to Britain; and how successful those measures have been.

Mr. Dorrell

My Department has provided funding of £33.2 million this year to the British Tourist Authority to conduct marketing campaigns through its 20 overseas offices to bring people here. Early estimates suggest that, during the first 10 months of 1994, 17.5 million visitors came to the United Kingdom, up 7 per cent. on the same period in 1993, which was itself a record year.

Mr. Spring

Can my hon. Friend assure the House that, in areas where British exports are booming, especially in the far east and Latin America, not only is knowledge of the excellence of British goods and services available, but the tourist potential of Britain in those expanding market places is fully known?

Mr. Dorrell

My hon. Friend is quite right to draw attention to the opportunity for this country to extend its tourism marketing effort beyond some of the more mature markets towards some of the emerging markets. My hon. Friend identifies two promising candidates.