HC Deb 19 March 1969 vol 780 c478
19. Mr. Milne

asked the President of the Board of Trade if he will give details of the independent research commissioned by his Department into aspects of the economic effects of advertising and a list of the firms involved.

Mrs. Gwyneth Dunwoody

It is hoped to commission the first study, which will be into the effects of advertising on the structure of industries, within the next few months.

Mr. Milne

Is my hon. Friend aware that this is not fast enough progress? While we thank her for that reply, we ask for a more speedy effect on the advertising industry by the introduction of the report at the earliest possible moment.

Mrs. Dunwoody

We all want to see the report cover a very wide field. It is essential that we should get the terms of reference right. It will take about 18 months to complete after it has been commissioned

Sir K. Joseph

How much is the report going to cost?

Mrs. Dunwoody

Since it has not yet been decided who will report, it is rather difficult to tell the right hon. Gentleman the exact figure.