§ 57. Mr. Milneasked the President of the Board of Trade if he will institute a study into the cost effect of money offers in the various fields of retail distribution.
§ Mrs. Gwyneth DunwoodyHow far the benefit of increased sales will outweigh the cost of redeeming coupons is 475 a matter for the individual retailer's judgment.
§ Mr. MilneIs my hon. Friend aware that this is a matter of consumer protection and that an examination of this method of selling and of methods of fixing prices is urgently required?
§ Mrs. DunwoodyWe should welcome any possibility of examining whether such a cessation of trading practice would really mean a drop in prices, but I am afraid that the form of publicity used by commercial firms does not equal in amounts of money a considerable price reduction.