24. Mr. W. H. K. Bakerasked the Minister of Transport what plans he has to assess the effects of the new Road Safety Campaign on a regular basis.
§ Mr. SwinglerMarket research consultants and the Road Research Laboratory are periodically investigating how much the publicity has been seen and how far it has produced changes in road users' knowledge and behaviour.
Mr. BakerWould not the hon. Gentleman agree that the frustration and thrombosis of traffic congestion are great factors in road safety? Will he bear them in mind in any future road safety campaign?
§ Mr. SwinglerCertainly one of the factors which will be studied and tested will be the degree of frustration. Certain studies were made before my right hon. Friend's recent announcement about a stepping-up of the road safety campaign. After a certain period there will be further studies, and by this means we shall be able to test the efficacy of the campaign.