§ Q4. Mr. Onslowasked the Prime Minister what has been the total cost to date of Her Majesty's Government's support for the "I'm Backing Britain campaign".
§ The Prime MinisterThe Government have welcomed the campaign and have given it general support. As to the cost, the House already knows of the cost of the special postmark used in February and borne by the Post Office. No other costs can be separately identified and no direct financial contribution to the campaign has been made by the Government.
§ Mr. OnslowIf the Prime Minister has refreshed his mind about his speech at Burnley on 8th January, when he said that every directors' meeting should begin with an item on the agenda asking, "Are 481 we doing all we can for Britain?", will he say whether such an item has ever appeared on the agenda of his Cabinet, and, if it has, explain why it has not led to the Government's resignation?
§ The Prime MinisterUnfortunately, what seemed to be the pay-off line missed me. I could not hear. Perhaps the hon. Gentleman would care to repeat that part of his supplementary question. In any event, he might begin by getting right the facts of what I said at Burnley. I said that the first item at every boardroom meeting should be, "What are we doing to increase exports?". This is, I think, obligatory on every firm in the country which can do it.