HC Deb 08 April 1968 vol 762 cc859-60
4. Mr. Barnes

asked the Minister of Social Security if she will make a statement on her plans for a general entitlement campaign to ensure that low-income families are aware of the various forms of help available to them.

Mrs. Hart

A number of forms of publicity are being prepared. In particular, we are hoping to send these families a leaflet listing all the benefits which are available and telling them where to go for help.

Mr. Barnes

Does not my right hon. Friend agree that mounting pressures on low income families and also the low uptake of benefits in some areas make this campaign very urgent? Can she give the House an assurance that this leaflet will be backed up by adequate Press and television publicity to urge people to take advantage of it?

Mrs. Hart

Yes, I have that very much in mind. I envisage that the leaflet will be backed up by Press, television and radio. I am anxious to get the leaflet absolutely right. It is important that it should be completely understandable by people and be very clear in the advice it gives them. I envisage that in the early summer—in early June—we should be able to get this going.