§ 24. Mr. Shepherd
asked the Postmaster-General if he is aware that, in the preparation of films for advertising on television, deceptions are practised; whether he is satisfied that, on technical grounds, these deceptions should be allowed to continue; and if he will make a statement.
§ Mr. Benn
The code of Advertising Standards and Practice, drawn up by the Independent Television Authority in discharge of its duty under Section 8 of the Television Act, 1964, proscribes the use of special techniques or materials such as would mislead viewers. If the hon. Member has any particular case in mind and will refer it to the Authority, I am sure they will gladly investigate it.
§ Mr. Shepherd
Does not the right hon. Gentleman keep an eye on these affairs, since he must be well aware that deceptions of the most serious kind have been very extensively practised in television advertising?