HC Deb 12 May 1965 vol 712 c507
24. Mr. Shepherd

asked the Postmaster-General if he is aware that, in the preparation of films for advertising on television, deceptions are practised; whether he is satisfied that, on technical grounds, these deceptions should be allowed to continue; and if he will make a statement.

Mr. Benn

The code of Advertising Standards and Practice, drawn up by the Independent Television Authority in discharge of its duty under Section 8 of the Television Act, 1964, proscribes the use of special techniques or materials such as would mislead viewers. If the hon. Member has any particular case in mind and will refer it to the Authority, I am sure they will gladly investigate it.

Mr. Shepherd

Does not the right hon. Gentleman keep an eye on these affairs, since he must be well aware that deceptions of the most serious kind have been very extensively practised in television advertising?

Mr. Benn

I do take an interest in this. I took a particular interest in the recent American Supreme Court decision which was reported in the Press, but Parliament has placed this responsibility in the hands of the I.T.A. and I think it would be wrong for me to attempt to do its job for them.