§ 26. Mr. Ioan L. Evansasked the President of the Board of Trade if he will give an estimate of the total expenditure on 1620 advertising in the United Kingdom for 1964 and of the total amount spent in the same year on sales promotions, of all forms, by British firms in overseas markets.
§ Mr. DarlingI regret that I am not yet in a position to give any estimate for 1964.
§ Mr. EvansIn view of the fact that the Government hope to solve our balance of payments problem and that next year the payments will be in balance, what is the Department doing to reduce the time, energy and money spent in selling goods in this country and encouraging firms to do more abroad?
§ Mr. DarlingMy right hon. Friend announced yesterday details of a new scheme to encourage firms to make greater use of co-operative schemes for overseas advertising. We think that this will help a great deal. I am not sure that overseas trade promotion would necessarily be encouraged by limiting domestic advertising.