§ 48. Mr. Frank Allaun
asked the Postmaster-General, in view of the danger to health involved in cigarette smoking, recent evidence of which is contained in the Report of the Royal College of Physicians, a copy of which has been sent to him, if he will take steps to amend the Second Schedule to the Television Act, 1954, to deal with cigarette advertising.
§ Miss Pike
As mentioned yesterday by my right hon. Friend the Minister of Health, the Government are studying the measures recommended in the Report of the Royal College of Physicians which include restriction of tobacco advertising. My right hon. Friend cannot make any statement at this stage with regard to such advertising on television.
§ Mr. Allaun
But has not the hon. Lady herself observed the linking of romance, sex appeal and cigarette smoking in a deliberate appeal to young people on this the most powerful medium for influencing ideas the world has ever known? Should not the Government at least implement this part of the Royal College's Report by completely banning cigarette advertising on television?
§ Mr. Lipton
Can we have an early statement from the Postmaster-General on this aspect? Is it not rather silly to send out circulars to local authorities begging them to take action while at the same time the television programmes are counteracting the effect of those circulars?
§ Mr. Woodburn
Will the hon. Lady represent to the I.T.A. that it might try to find actors who are capable of acting on television without continually having cigarettes in their mouths, or bottles or glasses in their hands?