HC Deb 02 July 1962 vol 662 c20
19. Mr. Lipton

asked the Minister of Agriculture, Fisheries and Food what action he is taking to inform the general public of the new Food Regulations which improve the quality of flour and bread sold after 16th July next.

Mr. Vane

I assume that the hon. Member is referring to the Emulsifiers and Stabilisers in Food Regulations. A Press notice was issued when these were made and the details were published in a number of national and trade papers.

Mr. Lipton

Is the hon. Gentleman aware that the vast majority of the public do not know anything at all about this? Twelve years of propaganda was required before this modest improvement in the quality of bread could be effected on 16th July next. To maintain interest in this vital subject, will the Minister give an undertaking that the further very necessary improvement in the quality of bread and flour will not be delayed more than a year or two?

Mr. Vane

Before the hon. Member put down his Question, we had decided to issue a further notice to the Press immediately before the Regulations come into force later this month. I assure the hon. Member that we are making progress in what are really the more important Regulations dealing with bread.

Mr. Lipton

Within the next two years?

Mr. Vane

I hope in a matter of months.