HC Deb 14 December 1960 vol 632 cc407-8
33. Mr. Mayhew

asked the Postmaster-General what consultations he has had with the Independent Television Authority under subsection (4) of Section 4 of the Television Act, 1954, regarding the amount of advertising which may be broadcast each hour.

Mr. Bevins

None, Sir.

Mr. Mayhew

What is the maximum amount of advertising now permitted per hour, and when will six minutes be laid down as was promised when the Act was passed?

Mr. Bevins

The I.T.A. rule is that the limit per hour should be six minutes on average. It has, as I think the House knows, already announced that the maximum amount in any one clock hour has been progressively reduced from eight minutes in 1959 to seven and a half minutes in September of this year, and that it will be reduced to seven minutes as from 24th December.