§ 33. Mr. Mayhewasked the Postmaster-General what consultations he has had with the Independent Television Authority under subsection (4) of Section 4 of the Television Act, 1954, regarding the amount of advertising which may be broadcast each hour.
§ Mr. BevinsNone, Sir.
§ Mr. MayhewWhat is the maximum amount of advertising now permitted per hour, and when will six minutes be laid down as was promised when the Act was passed?
§ Mr. BevinsThe I.T.A. rule is that the limit per hour should be six minutes on average. It has, as I think the House knows, already announced that the maximum amount in any one clock hour has been progressively reduced from eight minutes in 1959 to seven and a half minutes in September of this year, and that it will be reduced to seven minutes as from 24th December.