§ 28. Mr. A. Hendersonasked the President of the Board of Trade what steps he proposes to take to assist the motorcar industry to increase its export of cars to the under-developed countries of Africa and Asia.
§ The Minister of State, Board of Trade (Mr. F. J. Erroll)The export services of the Department are always fully available to the motor-car industry in its efforts to expand its exports to all markets including the under-developed countries of Africa and Asia.
§ Mr. HendersonWould the right hon. Gentleman agree that these underdeveloped areas of Asia and Africa constitute a very large potential market for our motor-car industry? Is not this a problem of taking steps to work out same positive means of helping the greater export of our motor cars to these areas?
§ Mr. ErrollYes. We are doing quite well in both Africa and Asia, but their 1054 ability to absorb British motor cars depends on the rate at which their standard of living rises.