§ 17. Mr. Mathewasked the President of the Board of Trade if he will make arrangements with the British Travel and Holidays Association to publish, in addition to their hotel guide, a British equivalent of the successful French guide, "Michelin," with comprehensive and attractively presented information as to hotel and other holiday accommodation, gastronomic facilities, historical information, and other tourist attractions in the United Kingdom.
§ Mr. ErrollThe British Travel and Holidays Association has already looked at the possibility of publishing a Michelin-type guide for the United Kingdom. I understand that the Association has encountered serious difficulties, but that it has not given up hope of being able to publish a guide of this nature.
§ Mr. MathewShould not the Minister give the British Travel and Holidays Association the greatest encouragement in this matter, because my hon. Friend will be aware that there is a growing demand among prospective foreign visitors to this country for such a publication and that such a publication might well be economic in view of the fact that the Association already has a highly developed information and research service on which it could be based?
§ Mr. ErrollThe research service would, of course, have to be greatly expanded, and there are substantial difficulties about which I would like to inform my hon. Friend.