HC Deb 06 May 1958 vol 587 c1029
63. Mr. Braine

asked the Chancellor of the Exchequer, in view of the fact that there is now an opportunity to halt and reverse the trend of rising prices, whether he will now make a specific appeal to manufacturers and others to reduce prices wherever possible.

Mr. Amory

I shall continue to urge all concerned to seize the present opportunity of keeping down the level of our costs and prices.

Mr. Braine

Is my right hon. Friend aware that since I put down this Question one of the chief shoe manufacturers in the country has announced that the prices of its products in the shops will be reduced by between 10 and 20 per cent., and that this is part of a general trend? Is there any way in which my right hon. Friend can bring this to the notice of other manufacturers?

Mr. Amory

I am very glad to hear of the instance which my hon. Friend quotes, and I hope the example will be followed on as wide a scale as possible. I will consider the point he has mentioned, as to whether there is any further opportunity I can take of calling the attention of industry generally to this very desirable trend.