§ 18. Mr. J. Johnson
asked the President of the Board of Trade if he is aware that Liberia is a dollar market; and what steps he has taken in the last 12 months to encourage the increase of British exports, particularly in motor cars, to this country.
§ Mr. P. Thorneycroft
Yes, Sir; and I am glad to say that our exports of motor cars to Liberia increased last year to a value of £60,000, as compared with £2,000 in 1954.
§ Mr. Johnson
Is the right hon. Gentleman aware that the biggest single handicap to the selling of cars in that country and West Africa is the lack of a decent spares organisation? Would he send a circular to the leading car firms on these lines, indicating that it would be a good thing to back their sales organisation?
§ Mr. Thorneycroft
The advantages of a good after-sales service are quite obvious to everybody and provide a useful concomitant to an export drive in motor cars, but the motor car manufacturers do not need me to tell them that.