HC Deb 05 March 1956 vol 549 cc1703-4
35. Miss Burton

asked the Minister of Health if he is aware of the extravagant claims made by some toothpaste manufacturers and of the concern felt by the British Dental Association; and whether, as such claims are undermining a great deal of the oral health teaching now being given, he will set up a committee to investigate the matter.

Mr. Turton

I am aware that some toothpaste manufacturers have sometimes made extravagant claims. I do not consider that another committee is required. I have my Standing Dental Advisory Committtee to advise me on these and other dental problems.

Miss Burton

While I admit not being greatly concerned about the Committee, may I ask whether the Minister is not aware that manufacturers of toothpaste who have been reasonable about claims for their products have become increasingly alarmed at the growing exploitation and profits made by less scrupulous manufacturers? Will he be prepared to consider that it is quite wrong that such advertisements should try to beguile people into thinking that toothpaste will cure decay when there is no evidence to that effect?

Mr. Turton

The British Dental Association has made that absolutely clear in a recent publication. Legislation for the control of advertisements is a matter for my right hon. Friend the President of the Board of Trade.

Sir I. Fraser

Is the Minister aware that only about half the people in Britain ever clean their teeth? Is it not conducive to health to advertise advice to many more to do so?

Mr. Turton

I was not aware of the first part of that supplementary Question. The answer to the second part is, "Yes."