§ 11. Mr. Page
asked the Minister of Transport and Civil Aviation if, in furtherance of his road safety campaign, he will issue an appeal to industrial and commercial concerns to include in their advertising matter frequent references to road safety; and if he will collect information from concerns already devoting advertising space to that purpose so that he may be able to offer advice to others contemplating similar activity.
§ Mr. Molson
Industrial and commercial concerns already give a measure of support to the road safety campaign in their own advertising, both nationally and also in co-operation with local road safety committees. We are most grateful for such help and should welcome the participation of more firms in this campaign.
391 The Royal Society for the Prevention of Accidents and my Department are always ready to offer advice and suggestions, based on past experience, to any concern willing to help in this field.
§ Mr. Page
Has the attention of my right hon. Friend been drawn to a particularly extensive campaign being started by Littlewood's, and would he collect information on the effectiveness of that campaign to see whether advice can be given to other commercial concerns? Further, have any industrial or commercial concerns joined with him in the coming child safety campaign?
§ Mr. Molson
A number of concerns have taken part in these campaigns, and I know that Messrs. Littlewood is one of them. We are deeply appreciative of what has been done, and we should welcome a number of other concerns doing the same thing. I could not say without notice to what extent industrial or commercial concerns are participating in the "Mind that child" campaign which is being inaugurated in the autumn.