4. Miss Bartonasked the President of the Board of Trade whether he is aware of the claims made by toothpaste manufacturers in their Press advertisements which constitute an offence under the Merchandise Marks Acts; and what steps he is taking to deal with the matter.
§ Mr. P. ThorneycroftNo, Sir, but if the hon. Lady will let me have particulars of any claims I will consider them.
§ Miss BurtonI will send them to the right hon. Gentleman, but is he aware that the whole trend of toothpaste advertising at present is really calculated to mislead the public and that the British Dental Association is very disturbed at this trend?
§ Mr. ThorneycroftI am frankly not aware of it. Perhaps I do not study toothpaste advertisements sufficiently closely, but if the hon. Lady will let me have details I will certainly look into them.