HC Deb 21 October 1952 vol 505 cc833-4
2. Sir Edward Keeling

asked the Chancellor of the Exchequer to make a statement about the action he has taken to reduce the length of Government advertisements.

Mr. R. A. Butler

The Treasury issued a circular to all Government Departments on this subject in August. I hope that economies will result, but it is too early yet to assess them.

Sir E. Keeling

Can my right hon. Friend say whether one officer in each Department is made responsible for seeing that advertisements are as short and as cheap as possible?

Mr. Butler

I cannot interfere with the domestic habits of different Departments but, as far as I am concerned, the more economy that there is in advertising and other matters the better.