§ 19. Mr. Nabarroasked the Minister of Fuel and Power whether he is aware that Press advertisements inserted by the Midlands Electricity Board in urban areas, already electrified, depict a house fully lit by electricity; how far the committee 9 at his Department has succeeded in regulating sales promotional advertising; and if he will make a statement on the new principles which will guide publicity by the gas and electricity undertakings.
§ Mr. Geoffrey LloydThe Committee has proposed new principles for the avoidance of purely promotional advertising. I am grateful to my hon. Friend for drawing my attention to these particular advertisements, and I am communicating with the area board.
§ Mr. NabarroWhile I am grateful to my right hon. Friend, may I ask whether he can tell the House if he has seen this monstrosity which I hold in my hand, put out in an urban and town area around Birmingham, which is fully electrified, exhorting householders to light their homes by electricity? What does the Midland Electricity Board think householders are going to use—Christmas candles? Why should the electricity tariff be inflated by this kind of unnecessary expenditure?