§ 27. Lieut.-Colonel Liptonasked the Lord Privy Seal whether, in order to encourage the sale of season tickets for the South Bank Exhibition, he will reduce the present charges of 25s. and £4 for weekly and monthly season tickets, respectively.
§ Mr. StokesNo, Sir. The weekly and monthly tickets, which admit to the South Bank, the Science and Architecture Exhibitions, are already good value, having regard to the prices for single admission to these Exhibitions.
§ Lieut.-Colonel LiptonIs it not a fact that the sale of these season tickets has been so small as barely to cover the cost of printing; and would it not help to increase the sale of these tickets if the price were reduced, because obviously the price is so high that the tickets are not being sold?
§ Mr. StokesI do not know about the relative cost of printing and distribution, but there are other difficulties, and I am satisfied that the prices we are charging are not unreasonable in the circumstances.