§ 10. Mrs. Castle
asked the Minister of Food what factors he took into account when authorising the recent increase in the maximum price of soap powders.
§ Mrs. Castle
Is my right hon. Friend aware that some of the largest manufacturers of soap powders are issuing free purchase vouchers to householders which enable them to buy two packets of their powders for just over the price of one? In view of the enormous sums being spent on this and other advertising devices, is my right hon. Friend really satisfied that this increase was necessary?
§ Mrs. Castle
Is my right hon. Friend also aware of the fantastic amount that is being spent on advertising in film programmes and in the trade Press, particularly of three brands of soap powders which are almost indistinguishable from one another, and that the consumer is having to bear this cost?
§ Mr. Henry Strauss
Does the right hon. Gentleman hope to be as successful in keeping down prices as his colleagues have been in keeping down railway fares and the price of coal?
§ Sir H. Williams
Would the right hon. Gentleman have any objection to the hon. Lady putting down a Prayer on this matter?
§ Sir Ian Fraser
Does the Minister agree that if this kind of fatless soap and other similar commodities were not advertised they would not be known, that, consequently, they would not be used, and, therefore, could not be manufactured at a reasonable price?