49. Air Commodore Harveyasked the Lord President of the Council what amount is being spent in hard currency and sterling, respectively, on advertising the Festival of Britain.
§ Mr. H. MorrisonThe estimates for Press advertising are £94,600 home and £131,400 overseas, and for poster advertising £12,500, all of which is at home.
591 In addition, £15,000 is being held in reserve for Press and poster advertising. Of the overseas Press advertising, £66,512 is in hard currencies.
Air Commodore HarveyCan the right hon. Gentleman assure the House that at the present rate of expenditure the Estimates approved by the House will not be exceeded?
§ Mr. MorrisonI have every intention that they shall not be exceeded.
§ Mr. SummersIs the right hon. Gentleman aware that at present Americans are coming here with no knowledge whatever of the facilities offered in connection with the Festival, and will he take steps to ensure that they do know what is provided for them?
§ Mr. MorrisonI hope I put that right in a broadcast to America last Friday.
§ Mr. MikardoCan my right hon. Friend tell us whether the Opposition are pressing for more advertising or less?
§ Mr. MorrisonI do not know.