HC Deb 02 May 1950 vol 474 c1559
22. Sir W. Darling

asked the Secretary of State for Scotland in which Scottish papers he has advertised for Civil Defence volunteers; at what cost; and what is the average cost per head of obtaining each recruit.

Miss Herbison

As part of an experimental recruiting campaign in Paisley and Dunbartonshire, advertisements were recently inserted in seven local newspapers at a cost of £100. The campaign did not close until 30th April and the results have not yet been assessed.

Sir W. Darling

Is the hon. Lady satisfied that she has chosen the best field to make the most appropriate appeal for these Civil Defence recruits? Is she aware of the importance of the " Glasgow Herald," the " Scotsman," and the " Dundee Advertiser," and would it not be better to make use of them rather than to confine these appeals to somewhat local papers with Labour representation.

Miss Herbison

They were confined to local papers because this was an experiment, and the papers were those that circulated in the two areas where the experiment was being tried.