HC Deb 30 March 1950 vol 473 c549
28. Brigadier Rayner

asked the President of the Board of Trade if he will now allow newpapers to display printed placards.

The President of the Board of Trade (Mr. Harold Wilson)

Newspapers may display printed posters indicating permanent, regular or recurring features appearing in a series of issues, but printed posters indicating current or topical matter appearing in one particular issue would require more paper than can at present be afforded.

Brigadier Rayner

Does the right hon. Gentleman appreciate the bad psychological effect of the present untidy and sometimes illegible and misleading daubs that we have today, and the down-and-sometimes illegible and misleading daubs that we have today, and the down-and-out impression which is given to foreign visitors? Will he not take a chance and give the evening and morning newapapers a moderate ration?

Mr. Wilson

As it happens, the evening and morning papers do not want it, because the appropriate trading body is against the use of newsprint for this purpose. It would mean, by their estimate, reducing the average size of newspapers by one page in every period of three months..

Mr. Walter Fletcher

Will the right hon. Gentleman consider just an occasional special issue after 10 o'clock at night?

Mr. S. Silverman

Will my right hon. Friend bear in mind that the use made of headlines in most newspapers does not encourage many of us to offer them facilities for placards?