§ 49. Mr. Prescottasked the Lord President of the Council whether he is satisfied at the publicity being given in America to the forthcoming Festival of Britain; what steps His Majesty's Government propose to take to make this event more widely known in the United States of America; and, to that end, what sums have been expended to date.
§ The Lord President of the Council (Mr. Herbert Morrison)The publicity campaign in America for the Festival of Britain will begin in the late summer of this year. No money has been spent on it up to the present time. The British Travel and Holidays Association and the British Information Services in America are closely associated with these arrangements and are in full agreement as to the timing. I am satisfied that they are on the right lines.
§ Mr. PrescottCan the right hon. Gentleman tell the House what is the total sum of money which will be allocated to this subject when the campaign begins?
§ Mr. MorrisonNo, Sir.
§ Mr. Manningham-BullerCan the right hon. Gentleman say when the Government will begin the late summer?
§ Mr. Joynson-HicksDoes the right hon. Gentleman's reply conform with his earlier replies that the Festival of Britain will not involve us in dollar expenditure?
§ Mr. MorrisonPerhaps the hon. Gentleman will let me know when I said that.
§ Mr. Joynson-HicksCertainly.