HC Deb 13 June 1950 vol 476 c18
33. Mr. Emrys Hughes

asked the Secretary of State for War what was the expenditure incurred on recruiting by his Department from 1st January to 31st May, 1950; what was the sum spent on publicity; and what was the cost per recruit.

Mr. Strachey

I regret that the figures for the period in question are not available. During the financial year, 1949–50, £187,750 was spent by the War Department on Regular recruiting and publicity services, of which £26,100 was on publicity alone. This worked out at £7 4s. for each Regular recruit.