HC Deb 30 November 1949 vol 470 cc1146-7
55. Mr. Driberg

asked the Minister of Food if he has considered the analysis of the "Food Facts" advertisements prepared by the Horticultural Secretary of the Essex Farmers' Union, a copy of which has been sent to him; and if he will endeavour to relate the planning and timing of these advertisements more closely to the supply of fresh fruit, vegetables, and fish.

Dr. Summerskill

Yes, Sir. It should not be assumed that my Department is responsible for advertising fresh fruit, vegetables and fish. When, in the interests of housewives, these commodities are mentioned in our advertising, planning and timing are as closely related to the supply position as other advertising commitments permit.

Mr. Driberg

Did my right hon. Friend note the point that considerable space was devoted to advertising tinned fish which would obviously keep indefinitely, at a time when there was a glut of fresh produce?

Dr. Summerskill

My hon. Friend must realise that while we are anxious to help the producer, our primary duty is to meet the needs of the housewife.

Mr. Churchill on entering the House, was received with cheers.

Mr. Driberg

While venturing very respectfully to offer congratulations to the right hon. Gentleman the Leader of the Opposition on his birthday, may I ask my right hon. Friend if the needs of the housewife are not also served by drawing her attention to supplies of fresh fruit and vegetables when they are available?

Dr. Summerskill

Certainly, Sir, and if my hon. Friend examines our advertising, he will see that we try to do that.