§ 50. Mr. Emrys Hughesasked the Minister of Defence what was the total expenditure on recruiting campaigns in 1948; and what was the cost per recruit obtained.
§ Mr. AlexanderThe figures requested by my hon. Friend are being worked out and I will communicate with him when they are available.
§ Mr. HughesWill my right hon. Friend look into the question of the cost of some of these recruiting displays; and will he tell us what disciplinary action he is taking against the Secretary of State for War for speeches calculated to hinder recruiting?
§ Mr. AlexanderThe question put by my hon. Friend raises an administrative matter for which the Service Ministers themselves are responsible to the House.
§ Colonel RopnerIs the right hon. Gentleman aware that in some recruiting areas the cost per head for recruits 1856 amounts to nearly £8? Does he not think that a more practical demonstration of goodwill by the Government to the Territorial Army by providing proper equipment and accommodation would be better than many of these social functions?
§ Mr. AlexanderI should say that that ought to be raised on the Estimates of the War Department. I would say at once, however, that there might be some local circumstance of the kind which the hon. and gallant Gentleman mentioned but the general cost over the country is certainly nowhere in the region of that figure.