HC Deb 09 November 1948 vol 457 cc1377-8
53. Mr. Sidney Shephard

asked the Chancellor of the Exchequer if he intends to continue the voluntary limitation on advertising expenditure after the expiration of the period originally fixed.

Sir S. Cripps

I am considering the future of this scheme in consultation with the Federation of British Industries.

Mr. Shephard

Is the right hon. and learned Gentleman aware that advertising schedules are usually prepared many months in advance, and will he come to an early decision in this matter?

Sir S. Cripps

I hope to do so.

Mr. Peter Roberts

Has this limitation had any really beneficial results?

Sir S. Cripps

Certainly.