HC Deb 26 February 1948 vol 447 cc2110-1
53. Colonel Crosthwaite-Eyre

asked the Minister of Fuel and Power how many copies of a poster entitled "Half a fire keeps me warm" were issued by his Ministry and at what cost.

Mr. Gaitskell

Fifty thousand copies were issued, at a total cost of £95.

Colonel Crosthwaite-Eyre

Has the Minister looked at this poster of this summer-clad belle, with her sleeves rolled up and wearing no stockings? Whilst it is possible that she may keep warm, how would any other members of the family ever get anywhere near to the fire? Does he realise that this type of poster makes nonsense of the fuel saving campaign?

Mr. Gaitskell

I do not agree. I thought it was a rather attractive poster, and would no doubt serve to discourage a number of persons from using electricity at peak hours.

Brigadier Head

Would the Minister consider having another poster issued entitled "Half a bath is better than no bath"?

Mr. Gaitskell

I think that probably sufficient emphasis has already been laid on that particular form of fuel economy.

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