§ 43. Colonel Errollasked the Minister of War Transport if he is aware that previous road safety campaigns have not proved successful in reducing road casualties; and what new steps he is taking in the present campaign to make it more effective.
§ The Parliamentary Secretary to the Ministry of War Transport (Mr. G. R. Strauss)I am not prepared to accept the premise contained in the first part of the hon. and gallant Member's Question. The present campaign will be a sustained and developing endeavour to lessen road casualties, and incomparably more ambitious than any hitherto attempted.
§ Colonel ErrollIs the hon. Gentleman aware that the campaign, so far as it has gone, is entirely insipid, and having no effect whatever on an apathetic public?
§ Mr. StraussI think the hon. and gallant Gentleman is a little impatient. This is a long campaign and it was launched only a couple of weeks ago.
§ Mr. ButcherWill the Minister see that the campaign is directed to all classes of road users and not only to motorists?
§ Mr. StraussYes, Sir; that is our intention.