65 Viscountess Astor
asked the Chancellor of the Exchequer how much each Ministry and Department has spent since the beginning of the war on Press and poster publicity, such as the "Fifth Column" campaign?
§ Sir K. Wood
As the answer contains a number of figures, I am circulating it in the Official Report. The total expenditure on Press and poster advertising incurred by or on behalf of all Government Departments from the outbreak of the war to date is estimated to have been rather more than —2,500,000. Of this sum the expenditure on the Ministry of Information's "Silent Column" Press advertising campaign and anti-gossip posters was about —45,000.
Is my right hon. Friend quite certain that this money has been spent only on advertising things for the Government? Has not some of it been spent purely on advertising Ministers?
§ Sir K. Wood
Of the total amount, I may mention that a sum of —834,100 has been in respect of the War Savings Campaign, and that another item which takes a considerable amount is the Ministry of Food at —565,000.
Is my right hon. Friend quite satisfied that the Government have not over-advertised certain Ministries?
Will the right hon. Gentleman ask national newspapers, such as the London "Times," to reduce then-advertising rates?
§ Following is the answer:
|Department.||Press Advertising and Posters.|
|Expenditure (approximate estimate).|
|Home Office and Home Security||104,100|
|Labour and National Service||87,600|
|National Debt Services||25,000|
|Works and Buildings||7,000|
|National Savings Committee||792,700|
|Scottish Savings Committee||41,400|
§ For the purpose of this statement the allied or agency, services performed by the Ministry of Information and the Stationery Office have been allocated to the various Departments on whose behalf the services have been performed. The figures necessarily represent only a broad approximation.