63. Mr. R. S. YOUNGasked the President of the Board of Education whether he is taking any action to encourage education authorities to organise voluntary milk clubs in the schools of their respective areas?
§ The PARLIAMENTARY SECRETARY to the BOARD of EDUCATION (Mr. Morgan Jones)Yes, Sir. My Department are actively co-operating with the National Milk Publicity Council, and every opportunity is taken of bringing the council's scheme to the attention of local education authorities and teachers.
Mr. YOUNGIs the hon. Gentleman aware that only 10 per cent. of the children in the country are now taking advantage of this excellent scheme, and will he therefore do his utmost to encourage this development throughout the country?
§ Mr. JONESI can assure my hon. Friend that every encouragement is being given. As a matter of fact, the National Milk Publicity Council say that this year they provided milk for 600,000 children as compared with 350,000 last year.
Earl WINTERTONCould the hon. Gentleman have a chart prepared and placed in the Tea Room showing the various areas that have taken advantage of this beneficial scheme?
Viscountess ASTORWill the hon. Gentleman see that the Government advertise milk in the same way that brewers advertise beer?