§ 78. Mr. HURDasked the Minister of Agriculture what steps are being taken to renew and extend the drink-more-milk campaign; and what evidences are available of the increased consumption of liquid milk as a result of such propaganda?
§ Dr. ADDISONThere is no special milk advertising campaign in progress in this country at the present time, but the National Milk Publicity Council is continuing its work in the formation of milk clubs in the elementary and secondary schools of this country, which it is estimated has increased the consumption of milk by about 4,000,000 gallons a year.
§ Mr. HURDIs not the right hon. Gentleman's Department taking some co-operative action with the Empire Marketing Board to bring about the success of this campaign?
§ Dr. ADDISONThe Empire Marketing Board, at our suggestion, is now spending a considerable sum of money and assisting in this matter.
§ Dr. ADDISONSo far as farmers are disposed to do so, yes.