HC Deb 01 May 1930 vol 238 c364
78. Mr. HURD

asked the Minister of Agriculture what steps are being taken to renew and extend the drink-more-milk campaign; and what evidences are available of the increased consumption of liquid milk as a result of such propaganda?

Dr. ADDISON

There is no special milk advertising campaign in progress in this country at the present time, but the National Milk Publicity Council is continuing its work in the formation of milk clubs in the elementary and secondary schools of this country, which it is estimated has increased the consumption of milk by about 4,000,000 gallons a year.

Mr. HURD

Is not the right hon. Gentleman's Department taking some co-operative action with the Empire Marketing Board to bring about the success of this campaign?

Dr. ADDISON

The Empire Marketing Board, at our suggestion, is now spending a considerable sum of money and assisting in this matter.

Mr. HURD

Are farmers taking part in the campaign?

Dr. ADDISON

So far as farmers are disposed to do so, yes.