§ 30. Sir CHARLES CAYZER
asked the Secretary to the Overseas Trade Department what assistance is now given by the British Government in the direction of establishing a system of advertising its holiday resorts on a national and organised basis; and whether, if no such policy is adopted, he will consider the creation of a section of his Department intended to develop tourist traffic in the United Kingdom?
§ Mr. DOUGLAS HACKING (Secretary, Overseas Trade Department)
My Department has for some time past taken a keen interest in this question and has been in close consultation with the parties concerned. I am not, however, convinced, even apart from the question of expense, that it is desirable for the Government to make itself directly responsible for the task of advertising abroad the holiday resorts of Great Britain. This would appear to be a matter rather for private enterprise with as much assistance as this Department and its overseas officers can properly afford.