§ 30. Sir R. THOMASasked the Minister of Agriculture whether he is aware that the informative literature issued by his Department is too little read by farmers owing to its not being presented in a sufficiently popular and convincing form; and whether he will employ publicity specialists to draft all instructional literature on propagandist lines?
Mr. GUINNESSI am aware that the literature issued by my Department is not read as extensively as it might be, although the circulation is by no means inconsiderable, but I am unable to agree that the reason is that suggested. I cannot see my way to adopt the proposal of the hon. Member.
§ Sir R. THOMASWill the right hon. Gentleman say why he cannot do so?
Mr. GUINNESSThe presentation of technical matters is a very specialised task, and I do not think it lends itself to the propagandist methods which seem to be in the mind of the hon. Member.
§ Sir R. THOMASDoes not that prove that the agricultural department is very ineffective?
Mr. GUINNESSThere have been some technical publications, such as the one which was recently issued, in connection with Rations for Live Stock which reached a circulation of 19,000.