§ 13. Sir WALTER de FRECE
asked the Secretary of State for the Colonies the amount hitherto spent by the Empire Marketing Board in advertising; the total sum allocated, for this purpose during the present financial year; and what results have been obtained to date?
§ Mr. AMERY
A sum of £120,000 has provisionally been allocated in the present financial year for Press and poster advertising, and the charges actually incurred to date under these two headings are, approximately, £20,000. The poster advertising will not begin until the New Year. The newspaper advertising has been in progress for a few weeks only, and I am sure that my hon. Friend will recognise that it would be too early 1652 to attempt any confident judgment of its results.
§ Sir H. BRITTAIN
Can, the right hon. Gentleman say what proportion is devoted to the Press and what to posters?