§ 33. Colonel DAY
asked the Secretary to the Overseas Trade Department whether, in view of the fact that the small daily attendances at the British Empire Exhibition at Wembley are caused through the great majority of the people living in Greater London being unable to visit it during the daytime on account of their employment and to the high price of admission charged, he will consider recommending to the management committee the reduction of the admission price to half-price at 6 p.m. each day?
§ Mr. A. M. SAMUEL (Secretary, Overseas Trade Department)
No, Sir. I am informed by the British Empire Exhibition authorities that the number of visitors who, in 1924, took advantage of the reduction then granted after 5 p.m. was not sufficient to warrant its re-introduction this year.
§ Mr. HARRIS
What do the Government intend to do to stimulate attendances at the exhibition, so that the nation shall not be called upon to pay the guarantee?
Captain ARTHUR EVANS
As the figures for this year are very unsatisfactory, and as it is very possible the exhibition will continue for a considerable period, will the hon. Gentleman make these representations to the authorities?
§ Mr. SAMUEL
Yes, Sir; those authorities will, of course, see and take into consideration the suggestions of hon. Members.