§ 78. Sir W. SEAGERasked the President of the Board of Trade whether he is aware of the report that the American Government are providing a large sum of money for advertising American goods throughout the world; and whether he is prepared to take similar action in regard to the goods manufactured in the United Kingdom, so that our own manufacturers may not suffer in the markets of the world?
§ Mr. BRIDGEMANI am aware of the report to which the hon. Member refers, though I have no official information on the subject, and I would be glad of any which he can communicate to me. Specific advertising of particular goods should, in the opinion of my right hon. Friend, be left to the firms individually concerned. 1421 He is, however, considering, in conjunction with the Foreign Office, the general question, which is one of great importance, of attracting attention in foreign markets to British industry.