§ 33. Sir J. D. REESasked the President of the Board of Trade whether the. Department of Overseas Trade has developed any plans, or is it contemplating the development of plans, in order to utilise the medium of cinematography to assist British foreign trade; and whether the cinematograph department of the Ministry of Information could be used for this purpose?
§ Sir ARTHUR STEEL-MAITLAND (Department of Overseas Trade)The question has been carefully considered by the Department in consultation with its Advisory Committee, which is composed of representatives of industrial, commercial, and financial interests. The Department is prepared to give to British firms who desire to engage in cinematograph advertisement abroad of their industries any assistance that it can, through the medium of its officers overseas, in obtaining facilities for the display of films.