HC Deb 20 July 1888 vol 329 c30

asked the Secretary of State for War, Whether the advertisement headed "Army Service" has been instrumental in obtaining recruits; and, whether there is any intention to discontinue its insertion in the Provincial Press?

THE SECRETARY OF STATE (Mr. E. STANHOPE) (Lincolnshire, Horncastle)

The advertisement was discontinued from July 1. It is difficult to estimate what effect it had; but it was, without doubt, useful when the recruiting agencies were not fully developed. Now, it is not thought necessary to spend so much in advertising; and the present time, when the Army establishments are ful and recruits plentiful, affords a good opportunity of testing the effect of discontinuing the advertisement.