Department Branding

HC Deb 01 March 2004 vol 418 c717W

Mr. Laws

To ask the Secretary of State for Work and Pensions how much his Department and its predecessors spent on branding the Department between 1997–98 and 2003–04, broken down by(a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos. [15074]

Maria Eagle

Between the years 1997–98 and 2003–04, the predominant expenditure was the introduction of the new Department for Work and Pensions brand in 2001. The cost relating to this has been:

1. consultancy: £244,792
2. design of new stationery: £10,369¹
3. costs of generating web elements: £52,643
4. other items featuring the new logo (such as the design of signage) was: £11,663²

¹The new brand was added to most other items, such as forms and stationery, during their normal updating process with existing stocks used up prior to issue.²Signage changes for offices were made in accordance with the expectations of a machinery of government change.