§ Brian CotterTo ask the Minister for the Cabinet Office how much(a) his Department and (b) each agency and non-departmental public body sponsored by his Department has spent on (i) advertising and (ii) information campaigns in each year from 1995–96 to 2003–04 (estimated); and if he will make a statement. [149623]
§ Mr. AlexanderDetails of my Department's spend on advertising in each year from 1997–98 to 2003–04 (estimated) can be found in the table.
Advertising (£000) 1997–98 144 1998–99 138 1999–2000 262 2000–01 464 2001–02 2,708 2002–03 400 2003–04 (estimated) 267 Information prior to 1997–98 is not held on our accounting system and is therefore available only at disproportionate cost.
Expenditure incurred on information campaigns is not separately identifiable on our accounting system. Any such expenditure is included within the advertising figures shown.
Expenditure incurred by non-departmental public bodies sponsored by my Department is not held on our accounting system and is therefore available only at disproportionate cost.
73WThe increase in advertising expenditure from 1998–99 to 2000–01 from £138,000 to £464,000 is due to expenditure on recruitment advertising for posts within the Department. These posts range from administration and junior management level through to the senior civil service. Also included is recruitment advertising expenditure for specialist placements for the 'Development Centre', which is part of the Government Information and Communication Service.
The advertising figure for 2001–02 includes £2,491,000 incurred by the Office of the E-Envoy for the UK Online advertising campaign.